Professor Jiang Xueqin explores the shift from worker-centric to consumer-driven societies. This insightful lecture analyzes the societal and political ramifications of this transition, using historical examples. The video examines the implications of prioritizing consumption over collective action.
00:00 – Marx’s Ideals and Post-WWII Society
02:04 – The Shift Away from Worker-Centric Society in the 1980s
02:52 – The Revolt of the Elite and Neoliberalism
04:49 – Transition to the Consumer as the Organizing Unit
06:14 – The Mentality of the Consumer and its Consequences
11:53 – Consumerism as the Perfection of Slavery
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